Rivian CEO says buying an ICE vehicle is like ‘building a horse barn,’ R2 will help pull buyers
EV maker Rivian is having a big year as production and deliveries gain momentum. However, the company is looking toward the future with its next generation of products. In a recent interview, CEO RJ Scaringe compared buying an ICE vehicle in this day’s age to “building a horse barn in 1910.” He said Rivian’s R2 products would help pull indecisive buyers.
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